Use the Markup Calculator to price products, compute markup percent, and estimate profit quickly with clear steps and accurate results.
Calculate selling price based on cost and markup percentage or amount.
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Enter cost price and markup to see selling price
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Pricing too low erodes profit, while pricing too high can stall sales. The Markup Calculator helps sellers, freelancers, and product teams quickly set a rational selling price from cost. If you also need wage planning for staffing, our Pay Raise Calculator can complement your budgeting workflow.
Follow these steps to get instant results:
Markup is the amount added to cost to reach a selling price. For percent markup, multiply the cost by the markup rate and add it to cost. This is a standard pricing formula used in retail, ecommerce, and wholesale to protect margins.
Selling Price = Cost × (1 + Markup%)
A retailer buys an item for $40 and wants a 35% markup.
Use markup calculations to standardize pricing and evaluate profitability.
Markup is the amount or percentage added to cost to create the selling price.
Markup is based on cost, while margin is based on selling price.
Yes. Add the fixed markup amount to cost to get selling price.
It varies by industry, product type, and overhead. Many retailers use 25%–60%.
Yes. Use the per-unit cost and markup to set consistent pricing across quantities.
Mastering markup is easy with the right tools and a clear formula. Use this calculator to price confidently and protect profit on every sale.
Explore more Finance tools: Check out our Time and a Half Calculator or the popular Overtime Calculator.
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